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Economics of Counterfeit Products: With Special Reference to Mobile Phones & Watches
[PDF]
Shraddha Mishra, Gunjan Rana
Theoretical Economics Letters (TEL)
,
2019,
DOI: 10.4236/tel.2019.95108
The fact that the aspiration
of the population is increasing, in desire to have luxury products needs to be
explored. Objective of the study is to examine the attitude
toward the counterfeit product in the market on various parameters. A total
1207 responses from 22 districts of Delhi & NCR were used to examine the probability of
intention to buy counterfeit of Mobile phones & Watches; the study employed the
factor analysis and logit analysis. Results revealed that counterfeit purchasers had lower perceptions of
business ethics, implying that ethical beliefs may become the key to develop
the strategies to reduce demand for counterfeit products.
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